Why Do People Like To Hear Celebrity Speakers?
You have probably experienced this. When you know that a famous person is in town and that they will be speaking at a certain public function, you have the urge to go see this celebrity in person. There is something about a celebrity that always draws a crowd. Why is that?
Celebrities are people whom you get to know because of what you hear or see in the media. Movie stars, professional athletes, politicians, etc. all fall into this category. You hear so much about them that you feel like you practically know them. However, it seems like they live in a different world as we hear about the millions of dollars that these celebrities make and about their lavish lifestyles. For many ordinary people in the street, they live their lives vicariously through these celebrities.
This is a psychological effect, and a type of obsession. Everyone has some form of it. The more severe cases turn people into fanatics. That is where the word “fans” comes from. A fan makes a connection with the celebrity maybe because he likes a sports figure and he is emotionally invested in his success. When the sports figure does well, the fan is happy. When he loses, the fan is sad. There is an emotional connection.
That goes with any type of celebrity. Fans of celebrities invest their emotions into the lives of these famous people, for one reason or another. Maybe they liked the character that the movie star played in a blockbuster movie. It is easy to emotionally mix up the real person with the character that he plays on screen. This starts at a very young age. A child sees in person the actor who played his super hero and he says “Spiderman!” and not the real actor’s name.
So when a famous celebrity is here in person, people want to solidify that emotional connection and want to go see them in person. Corporations know this affects the public and that is why they have so many celebrity endorsements for their products. Companies need publicity for their businesses. They want to draw a crowd. A celebrity can do just that for them, just by the mention of the name.
Of course, a company must make sure that the celebrity has a positive image and that he is well-liked with the public. We saw many sponsors end their association with Tiger Woods after his unhappy public revelations. People will make the association of the good celebrities with the company, and they will transfer that good feeling to the company’s business or product. They may even buy the product that the celebrity is endorsing because if that lotion can help make the actress so beautiful, it can do the same for you too, right?
That is the thought process behind companies using celebrities to endorse a product, or just to push out a message that it wants the public to hear. It is the psychology of the mind. When a person has harbored an image of a famous person for so long, he wants to take that one step further and want to be in the same room room with the celebrity.
So, whenever an event needs attention, whether it is a fundraiser, celebration, or any kind of event that the sponsor wants to draw in a crowd, promoting it with the name of a celebrity will draw in a lot of people. This is just how human nature works. It has been this way in human kind for eons. The trend of using celebrity speakers will not end because people’s human nature is not going to change any time soon.
If you have a product launch or some other form of major event for your business, then seriously consider hiring a celebrity speaker. You can get some ideas of the types of available celebrity speakers in NZ from this site.